Disney hasn't figured out what shows can lure more adults without being too mature for kids. Almost all the other Disney+ originals are just ads for Disney, and the coronavirus has paused production of Marvel series. What’s gone wrong: Not enough programming. This chart shows the percentage of new customers who were still subscribing after six months. Customers are more loyal to Disney+ than any streaming service other than Netflix (and Hulu), per Antenna.
#WAR OF RIGHTS STREAM SERIES#
Buoyed by the only smash hit on any of these services (“The Mandalorian”), Disney added more than 50 million subscribers in just five months.Īnd while Disney+ hasn’t had a new hit series since "The Mandalorian," it hasn’t suffered mass defections either. knew about the arrival of its new streaming service, culminating in the biggest streaming launch on record. executed a marketing plan that ensured everyone in the U.S.
The short version: While Disney has excelled, every other new service has glaring flaws. That term has proven to be something of a misnomer since the biggest dispute is between streaming services and distributors like Roku and Amazon, not between individual services.īut now that all four services are out (five if you include Quibi), I thought it might be good to provide an early report card. In October of last year, I wrote a preview of four new streaming services from some of the world's largest companies, the onset of the so-called streaming wars.
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